BIDAYA
Brand Identity / Digital Design 2015
Background
Established in Year 2015 with vision and mandate to provide home ownership to the middle and lower income Saudi nationals.
Landscape
Target Audience
Saudis: Age 30 - 45 years. MHI levels: SAR 8,000 - SAR 18,000. Currently lives either in a rented home or with parents/ family. Would really like to own their own home.
The Challenge
Build a robust Brand, based on a relevant and differentiated Brand DNA.
Design the new Identity and then create a 360 communication system to go to market.
The Opportunity
Giving a generation of Saudi nationals - an opportunity to live the life they choose
and in turn help the Kingdom to fulfill its mandate on the stability and security of its citizens.
Brand identity
To bring the brand to life, you have to do more than the ordinary, specially when you have a dynamic market like saudi arabia. The design synonyms are specifically catering to youth, youth in the modern era is vibrancy and driven. The very reason we chose the color pallet and the visual TOV for the brand.
Brand Ethos
To understand the function and value of the BIDAYA identity, first of all it is important to recognize that every organization has a specific public identity - an identity partly formed by the look of its printed materials, communication elements (primary & secondary), digital delivery, UI / UX.
Each element of the communication contributes to the overall impression people have of the organization, to the values it seeks to portray to the world at large.
When an organization’s identification program is a coordinated one, it projects a unified character which works effectively to reinforce all of its activities. In many cases, it also helps the organization to be more cost-effective in its communication efforts by simplifying certain decision-making processes.
