Hello there

my track record down under


June 2022 - Current
Design Lead

 

Working in a fast-paced and dynamic environment, my responsibilities include creating meaningful content with a storytelling narrative angle using proprietary data, improving the design framework, developing various enterprise web designs, and formulating social strategies.

Additionally, I am involved in ideating and executing content created across Bloomberg’s TV, Digital, and Print platforms. Furthermore, I collaborate with cross-regional design teams in the US, UK, APAC, and global HQ for knowledge sharing and design management.

Clientele: Banking, Fin-tech, Trading, Creative

 


Jan 2021 - May 2022
Senior UX/UI Design

 

A contract role to extend the capabilities of the UX team. Working on a number of projects mainly Corporate & Retail Banking. Managing 2 Squads and cross squad collaboration and integration of system. Additionally Engaging directly with Mashreq senior management to create concepts and innovation for in-branch and environmental experience about self-servicing and product on-boarding.

Clientele: Banking, Fin-tech

 


Sep 2019 - Feb 2021
Senior UX / UI Design

 

Responsible for driving a User Experience (UX) from start-to-finish that delivers results, connects emotionally. Obsessed with goodUser-centered design practices and has an eye for detail. Leading UX and UI design within an agile product driven environment.Led to create the most efficient and effective design system for iOS, Android & Web platforms which includes design components(e.g. On boarding, Analytics, Data table), patterns for various enterprise circumstances). Working in an Agile team environment.

Clientele: Banking, Fin-tech, Government Services

 


Sep 2018 - Aug 2019
Senior Designer (Integrated)

 

Responsible for creating content driven design for telecom, museum sectors. Won a lot of accolades in creative thinking and international award recognition. Was responsible for quick turn around on quality creative including digital delivery across various mediums.


Clientele: Banking, Telecom, Museum

 

VMLY&R Group / Partnership


2007 - 2018
Head of Design (2017 - 2018)
Associate Designer
(2011 - 2017)
Senior Art Director
(2007 - 2011)

 

Responsibilities included managing and developing a team to meet client requirements in design and digital medium (2017 - Aug 2018). Prior to the promoted position was instrumental in meeting client requirements in and offshore project management. Also was responsible for bringing in accolade culture into the system. Shortlisted and awarded for best creative in Cannes Lions (2017-18), whipped cream awards (2017-18) respectively in the field of design and innovation.

Clientele: Retail, Government Services, Fin-tech

 

DDB


2006 - 2007
Art Director

 

Responsibilities included in meeting client requirements in and offshore project managements in creative point of view. Mostly film driven content and corporate content development.

Clientele: Customer centric (unilever), Retail

2000 - 2006


 

MULLEN LOWE / Senior Designer

IDIOM DESIGN / Interaction Designer

EURO RSCG INTERACTIVE / Interaction Designer

Clientele

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