STAYCAE
Brand Identity / Digital Design 2019
Background
Staycae is a brand that creates portraits of experiences for business travellers and holiday seekers, looking to breathe the culture of places they visit; and take away a true sense of local living. With comfortable places on offer all around the city in the best locations in Dubai, our visitors will choose their favorite places to check-in and live.
But more beautiful is how the brand’s mastery itself connects visitors to the true value of a local culture anywhere, allowing them to embrace exquisite living experiences.
Landscape
Target Audience
The insight is simple; people travelling for business & pleasure like to extend their vacations for the opportunity to experience the true value and local culture on o?er in their host nation.
The Challenge
How do you give a non-existing brand space in people’s hearts and minds?
The Opportunity
offer the culture & charm of home, together with the polished touch of the luxury
service industry.
Brand identity
The expression of this identity is based on exploration. Hence the style is constructed in such
a way, that visibly connotes movement within
letter form.
Brand Ethos
To understand the function and value of the STAYCAE identity, first of all it is important to recognize that every organization has a specific public identity - an identity partly formed by the look of its printed materials, communication elements (primary & secondary), digital delivery, UI / UX.
Digital
The expression of the brand into digital products, using the best experience driven product development processes.
