The Bowl Company
Brand Identity (Refresh)
Background
Swiggy is a start up and India’s leading food delivery application.
Swiggy’s platform called The Bowl Company offers food in a bowl, rice or the cereal on one side, the main dish a bit on top, and mostly on the side.
By name and by nature, The Bowl Company's idea is to bring you comfort food so think slightly rich flavours and even carbs.
Landscape
Target Audience
Swiggy & The bowl Company have a very similar TG 24 to 34 Sec/A B Tier 1/2/3 Cities They have a hug expansion plan across India.
The Challenge
Build a robust Brand, based on a relevant and differentiated Brand DNA.
Design the new Identity and then create a 360 communication system to go to market.
Brand identity
To design a brand we answered a simple but relevant question.
What’s the difference between eating out of a plate and our bowl?
Form unifies flavours, from the time it’s packed till the first bite fusion works its magic. Flavours start Complementing each other. Creating a delightful sensory impression of smell and taste in a convenient form.
The idea
Form + Flavour
The Story of two halves
The first half: Our form factor. Our bowl.
The Second half: The flavours in our meals.
Brand Ethos
Some like red. Some like green. Some like brown. But you like everything with a touch of class.
Some like it stark. Some like it bold. Some like it in between. But you like it just the way it is.
Some go only for deals. Some go only for values. But you simply go with the flow.
Some are obsessive. Some are compulsive. But you are totally comfortable being impulsive.
Because you are comfortable being you, we are truly comfortable serving you.
AFTER ALL, EVERYTHING WE HAVE IS ALL ABOUT YOU
