Bodyshop Perfume Posters

The Body Shop created 3 rare and endangered fragrances from the remote corners of 3 continents. They used headspace technology, which lets you extract the scent without harming the nature. We wanted people to experience this unique process.

We created 3 posters, crafted out of perfume strips. A piece of perfume for everyone to tear off. The design turned heads. The testers did the talking.

The experience did the selling
• 300% increase in footfalls within the first week • 500 testers used. • 400 bottles sold